Blender

Colors

• #e87d0d
  Blender OrangeThe orange of the logo's outer ring. The brand's signature: logo, highlights, calls to action. The 2020 logo file draws it as #EA7600.
• #265787
  Blender BlueThe blue of the logo's inner dot. Pairs with the orange, never replaces it.
• #0099ff
  Interface BlueThe accent of blender.org and the app's selection color: links, focus and active states on screen.
• #1c1e22
  Studio NightThe dark ground Blender lives on, from the app's viewport to blender.org. Artwork reads best here.
• #ffffff
  WhiteText on Studio Night, and the logo's third color.

Type

• HeadingsInter · 700

  Aa

  The quick brown fox jumps over the lazy dog.

• TextInter · 400

  Aa

  The quick brown fox jumps over the lazy dog.

Logos

• 
  The logoDownload
• 
  On darkDownload
• 
  The markDownload
• 
  Community badgeDownload

Voice

Voice

Plain, confident and generous. Blender speaks like an artist who is glad to share: free to use for any purpose, forever, made by a community for everyone.

We always

• Say free, and mean it: free as in freedom
• Credit the community and the artists by name
• Show the work, then talk about the tool
• Keep sentences short and verbs active

We avoid

• Marketing superlatives
• Talking down to beginners
• Calling it a product or a service
• Hiding the license

Tagline

The Freedom to Create

Boilerplate

Blender is the free and open source 3D creation suite. Free to use for any purpose, forever.

Credit line

Made with Blender