Supabase

Colors

• #3ecf8e
  Primary
• #249361
  Secondary
• #1f1f1f
  Text
• #ffffff
  Background

Type

• HeadingManrope

  Aa

  The quick brown fox jumps over the lazy dog.

• BodyInter

  Aa

  The quick brown fox jumps over the lazy dog.

• MonoSource Code Pro

  Aa

  The quick brown fox jumps over the lazy dog.

Logos

• 
  PrimaryDownload Primary
• 
  MarkDownload Mark

Voice

Description

Supabase is an open-source Postgres development platform: a Postgres database with authentication, instant APIs, realtime, edge functions, storage and vector embeddings around it.

Tagline

Build in a weekend, scale to millions

Industries

• software
• developer tools
• databases

Audience

Developers and teams building web, mobile and AI applications on Postgres.

Voice

Supabase writes for developers' time: direct and action-oriented, saying what a thing does rather than what it enables. It stays technical without jargon and is pragmatic about tradeoffs and limits.

Attributes

• Direct
• Action-oriented
• Technical without jargon
• Pragmatic

Always

• Use verbs on buttons and be specific about the outcome (Delete project, not Remove).
• Say what went wrong, then how to fix it.
• Confirm what happened in success messages, briefly.
• Use present tense in descriptions, and explain constraints rather than concepts.
• Use sentence case for section labels and headings; title case only for page titles and global navigation.

Avoid

• Don't blame or apologize in error messages.
• Don't write vague errors like a bare 'Something went wrong'.
• Don't write tooltips longer than one sentence.
• Don't describe what the team built when you can say what happens.